The additional quality assurance procedures may also lengthen the production process. Because of this type of compensation scheme, the brokers may be more inclined to look after their products. Profits are significantly affected by product placement, and as such, unfavorable placement means a decrease in sales.
There are several key success factors Appendix D although some are more successful than others. Here, they can sell shrimp and crawfish when gumbo sales are not that good.
Hiring more people and giving brokers additional compensation can increase operational expenses, but this can be offset by revenues generated through larger sales.
Growth in the first moths may be a little slow due to the possibly steep learning-curve, but I expect that production will stabilize in the long run. As experience accumulates and perceived risk levels decline, they will begin to build strong competitive positions in the market.
Specialization of the two partners plus employing a new employee. Azalea might miss a lot of opportunities if they are not able to take advantage of this industry boom.
Azalea having its product in over 1, supermarket has given it adequate exposure. The strongest of these forces is the competitive force of potential entry.
The highest return on their investment depends on their ability to increase profits by about 5 to 10 times. Azalea has one kitchen manager that watches over three full time and two part time employees.
However, it is predictable that if this employee would be able to get new contracts those would produce more money than his salary and other operational costs. Once Azalea has reduced perceived risk levels and established itself financially, it needs to introduce new products in efforts to differentiate itself from the competition and increase its customer base.
Azalea has had great success with its gumbo, but because it only produces gumbo on a large scale, there are many unfulfilled niches left to pursue. While this may increase their revenue, I believe that the increase would not be as large as that of the first recommendation so I would pick the former.
Presently, Azalea uses boil-in bags only for half-gallon and gallon packages and the fill-in process for quarts and pint containers.
Their products were sold in many local restaurants, supermarkets such as Wal-Mart, and other types of food retailers.
As such, they need to expand their production capabilities. How realistic is the first or second possibility depends on number of big customers. This change would require them to borrow capital, but since they company has shown a solid, stable performance since its inception, this would not be a problem.
I would recommend a combination of the first and second recommendations, since the latter would not really make use of a large amount of money.
Annual per capita consumption report. An alternative would be to put up shop in a commercial district without necessarily expanding their facility. Another advantage is that they were among the first to start selling readily prepared seafood gumbo.
As for the bargaining power of buyers, they have a considerable amount of leverage since their purchases are in such large quantities, and the difficulty of Azalea to sell to individual customers allows buyers to have even more bargaining power.
Every retailer and food establishment in the country can potentially sell or make use of their whole line of products. The first measure the company could take is to set quality standards in each production phase.
If a competition with a larger business enters the market, the company may be eclipsed, resulting in loss of profits, and worse, bankruptcy. Not only the cover but also the inside of the gumbo product should be innovated.
Azalea Seafood Gumbo Executive Summary A thorough examination of Azalea Seafood Gumbo Shoppe was done to provide a strategic plan that will enable Azalea to maintain long-term growth and a sustainable competitive advantage.
The product placement issue would also not be addressed as a result of this, and as such, Azalea will be on the losing end.Azalea Seafood Gumbo Shoppe Essays: OverAzalea Seafood Gumbo Shoppe Essays, Azalea Seafood Gumbo Shoppe Term Papers, Azalea Seafood Gumbo Shoppe Research Paper, Book Reports.
ESSAYS, term and research papers available for UNLIMITED access. Executive Summary The objective of this paper is to do an analysis and assessment on the growth opportunities available to Azalea Seafood Gumbo Shoppe (the ‘Company’), one of the largest producers of ready to eat gumbo.
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The Azalea Seafood Gumbo Shoppe Executive Summary Azalea Seafood Gumbo Shoppe wishes to develop a strategic plan to maintain long-term growth and sustain a competitive advantage. Azalea Seafood Gumbo Shoppe and the Value-Added Seafood Industry Azalea Seafood Gumbo Shoppe was established in Mobile, Alabama in The company changed hands once before Mike Rathle, John Addison, and Bill Sibley (who would soon sell his part of the company to Mike and John) took over ownership/5(1).
Azalea Seafood Gumbo Shoppe Introduction Found in approximately supermarkets and restaurants, Azalea Seafood and Gumbo Shoppe is among the largest producers of ready-to-eat gumbo with annual .Download